My Starbucks Idea : an Open Innovation Case-Study

My Starbucks Idea : an Open Innovation Case-Study

My Starbucks Idea was produced in 2008 to encourage customers to suggest ways to improve Starbucks products. Starbucks' employees could then decide if they would make the suggested improvements. On the platform, customers had the ability to vote and comment on other suggestions. By engaging with its most engaged customers, Starbucks was able to drive genuine fan affinity, which translated into increased customer loyalty. Starbucks retired the platform in 2018, but not before it had generated over 150,000 new product ideas from customers, with many of these ideas adopted by the company. Open innovation is a fantastic tool for companies looking to boost customer loyalty and gather valuable insights.

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Innovate on Purpose: 3M's Innovation Challenges

This article discusses potential areas of improvement for 3M's innovation capabilities, including the need to avoid complacency, embrace open innovation, focus on more than just product and technology, engage the whole organization, and become more customer-driven.

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What are Kanban Board Swimlanes? And How to Use Them

Kanban board swimlanes help teams separate and further define their workflow. They allow teams to surface or highlight related work items or tasks that follow a similar process.

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How To Write A Great Problem Statement For An Innovation Challenge

How To Write A Great Problem Statement For An Innovation Challenge

Innovation starts with a problem statement, not an idea. Learn how to write an effective problem statement to gather relevant ideas for your organization's innovation.

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