Innovation definition, strategy and process

Innovation definition, strategy and process

Innovation is a systematic process aimed at providing customers with enhanced functionality and generating positive change. There are different types of innovation, including incremental, differential, disruptive, radical, and breakthrough innovation. Several benefits have been associated with innovation, including growth, increased profits, and positive employee feedback. Innovation strategies involve linking innovation with business goals, determining how much innovation is required, and identifying target areas for innovation. Lastly, innovation culture and formal organization structure are also vital components for successful innovation.

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More Innovation Resources:

Water.org - Strategic Thinking on Social Media Automation

Water.org’s Chief Community Officer, Mike McCamon, shares how their social media automation strategy works at the Social Media Club of Kansas City breakfast.

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6 Mistakes to Avoid When Creating a Social Media Conversion System

Avoid these 6 common mistakes when creating a social media conversion system, including not having a strategy, using the same landing page for every platform, and forgetting calls to action.

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Traditional vs. Online Suggestion Boxes: An Honest Comparison

Comparing traditional vs. online suggestion boxes for employee suggestion programs.

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