Imagination is the ability to form new ideas beyond current reality's constraints.
The degree to which a good, service, or business model adequately meets the demand of a market audience.
Idea management software is a digital tool or platform that focuses on ideation and idea management to generate and capture new ideas.
Essentially a prototype of a service experience, the simulation may consist of role play or a full-scale example of a service delivery.
How to Spark New Ideas and Create Your Company’s Future- A guide for mining the imagination to find powerful new ways to succeed.