Fundamental change in basic concepts and experimental practices of a scientific discipline. Shayrc.phi
Agile Marketing: A flexible, data-driven approach prioritizing rapid iterations and customer feedback to optimize marketing strategies.
Continuous Improvement is the ongoing effort to enhance products, services, or processes for efficiency and effectiveness.
Exploitation is using the current resources of the firm to improve innovations incrementally.
Disney's innovation strategy struggles show that change management is a challenge regardless of company environment. Four change management struggles are highlighted, including scanning outside inspirations.
