A mentor is someone with the expertise to help guide another professional's career or other personal developments.
Geoffrey Moore: An author and consultant renowned for his work on the technology adoption life cycle and the chasm theory in marketing.
Scenario planning is a strategic tool used to anticipate potential futures by creating detailed descriptions of possible outcomes. By exploring various scenarios, organizations can proactively prepare for the future.
A marketing innovation is the implementation of a new marketing method involving significant changes in product design or packaging, product placement, product promotion or pricing.
