Immersion: Deep mental involvement in a task or environment, enhancing focus and creativity.
Followership is the strategy of following the first mover into a new industry. It can have advantages such as existing infrastructure and customer base, but also carries risks such as greater competition and slower product innovation.
A marketplace is an e-commerce site where products or services from multiple parties are aggregated and sold to consumers.
Speed of Innovation refers to the rate of change in the product portfolio through new offers, new features and improved functionalities.
