Investors are the people or companies that spend their money in return for a share in a business.
Information, including a formula, pattern, compilation, program, device, method, technique, or process, that provides a business with a competitive advantage in the marketplace.
Essentially a prototype of a service experience, the simulation may consist of role play or a full-scale example of a service delivery.
Innovation Theater refers to superficial activities that give the illusion of progressive innovation without leading to real business impact.