A term used to describe a company's ability to make a profit over a certain period of time.
Innovation trends are prevailing advancements influencing current and future business landscapes and practices.
Mapping is used in the early phases of innovation to chart out different pathways to focus the innovative work. Can be used to document knowledge or the technological solutions in use.
User-centric innovation is an approach to problem-solving that starts with consumer needs and work backward towards a solution.
