What is Customer Feedback?

Customer Feedback

Customer feedback is insights provided by clients regarding their satisfaction with a product/service or their experience with a company.

More Innovation Glossaries

Divergent Innovation

A type of innovation that involves generating a wide range of potential solutions to a problem, often by considering unconventional or unlikely approaches.

Unique Selling Proposition

The unique selling proposition or unique value proposition refers to a feature that makes a product or service truly unique and valuable.

Business Model Innovation

Business Model Innovation is the process of changing a company’s business model in order to create new sources of value and competitive advantage.

Top Customer Feedback Resources

Your customers will tell you what they want

Customers are providing unfiltered commentary on products through social media, but many innovation teams are not engaging with these insights.

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Innovate to Motivate

Understanding consumer behavior starts with understanding motivation. Feature Benefit Laddering can help show consumers how your products connect to what they want.

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Fake Social Media Hall of Fame by Erica Friedman

Learn about the worst fake social media practices in the industry, from using likes to measure real enthusiasm to neglecting customer responses on Twitter.

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