Focus groups are moderated discussions with selected individuals to gain insights on products or services.
Agile Marketing: A flexible, data-driven approach prioritizing rapid iterations and customer feedback to optimize marketing strategies.
Immersion: Deep mental involvement in a task or environment, enhancing focus and creativity.
Red Ocean Strategy is a business approach focused on competing in an existing market by trying to outperform the competition. It is innovation in the same space as competitors, in the competitive red ocean full of sharks.
