Customer Segmentation

Customer Segmentation is the process of dividing buyers into distinct groups based on common characteristics to target them effectively.

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Mobility

The ability to move or be moved freely and easily.

Unintended Consequences

Unanticipated outcomes of an action or decision. They differ from a company's intended effects. Good and bad kinds.

Role Models

Role models are people others look to as examples to draw inspiration, to learn new behaviors, and distinguish right from wrong.

Top Customer Segmentation Resources