Customer Segmentation

Customer Segmentation is the process of dividing buyers into distinct groups based on common characteristics to target them effectively.

More Innovation Glossaries

Time To Market

Time To Market: The period taken by a company from inception to the actual launch of a product or service. Also referred to as product time to market.

Theories

A concept, framework, or explanation that corresponds with a set of known facts to describe or illustrate a specific phenomenon.

Quotes

Quotes are a list of solutions, services or products and prices to fulfill a project plan, this is available in any stage of the Idea-to-Portfolio Process.

Top Customer Segmentation Resources