Lead Users

Lead Users get into the market earlier than the rest of us, and they are critical for getting really good products and services.

More Innovation Glossaries

Change Agents

Change Agents are individuals who drive organizational transformation by influencing and implementing innovative strategies and processes.

Six Thinking Hats

Six Thinking Hats is a technique invented by Edward de Bono who was inspired by lateral thinking. The technique is designed to simplify the process of thinking by introd...

Starting Small

The process of experimentation and low-risk investments to gain insights and experience with a new approach, idea, or technology.

Top Lead Users Resources

How customer instinct can help you innovate

Developing customer instinct can lead to successful innovation. Traditional market research may not yield the desired results, and new methods, such as observing and ethnography, should be explored. Customer relationships should be fostered, and lead users and emergent customers should be targeted.

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How do Users Influence Innovation?

Users play a crucial role in innovation. Lead users are becoming inventors and innovators, while early adopters can provide a critical mass of users. Brand advocates can influence potential users, either face-to-face or virtually.

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Finding Lead Users for Innovation

Google Slam is a platform where users can showcase creative and innovative ways of using Google products, making it a honeypot for Lead Users.

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Innovations to solve the key challenge in avocado production

The global avocado market is growing rapidly, but there are challenges in production, including the depletion of soil minerals and water consumption. Innovative solutions, such as plastic mulch and electromagnetic water treatment, are being explored to increase efficiency and sustainability.

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Kanban: What It Is and How to Use It

Kanban is an Agile project management methodology that focuses on efficiency, visualization, and feedback loops to improve workflows and minimize waste.

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