Geoffrey Moore

Geoffrey Moore: An author and consultant renowned for his work on the technology adoption life cycle and the chasm theory in marketing.

More Innovation Glossaries

Trade Secrets

Information, including a formula, pattern, compilation, program, device, method, technique, or process, that provides a business with a competitive advantage in the marketplace.

Lessons Learned

A common perspective in Lean Agile methods to continuously improve by capturing learning from past experiences.

Opportunity Identification

Opportunity Identification is about finding a problem in the market that needs a solution in the form of a product or service.

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