Geoffrey Moore

Geoffrey Moore: An author and consultant renowned for his work on the technology adoption life cycle and the chasm theory in marketing.

More Innovation Glossaries

Improvisation

Improvisation: The art of spontaneously creating novel solutions or adapting to change without prior planning in dynamic environments.

Modular

Developed as a unit, in such a way that it can be used individually to carry out a specific function; an independent whole, not depending on other parts.

Innovation Expertise

Innovation Expertise: Skill in creating novel value by realizing new ideas that meet emerging needs or solve complex challenges.

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