Strategic and Innovation Alignment: the Choice Cascading Model

Organizations often struggle to align their innovation activities with their strategic goals, leading to potentially good ideas failing to contribute significantly. The Choice Cascading Model offers an adaptive method to allow innovation to flow from the top and achieve better alignment. The article discusses the difficulty in making tough strategic choices, the need for adaptive strategic planning, and the importance of building a cadre of strategic choice-makers. The author also emphasizes the need for innovation to align with strategic goals and introduces the Choice Cascading Model as a way to achieve alignment. This model involves a cascade of better choices that maps back to innovation activities and strategic needs, empowering choice-makers to push decisions upstream and driving a constant, dynamic flow of feedback.