Short-Term is a strategy that is focused on the immediate future.
An Innovation Hub is a physical or virtual space designed to nurtures innovation in a particular field, where experts lend advice and direction to the innovators
Early Adopters are the second group, after Innovators, to use new products, influencing its market acceptance and further diffusion.
A marketing innovation is the implementation of a new marketing method involving significant changes in product design or packaging, product placement, product promotion or pricing.
