Mind mapping is an approach to visually outline information.-written in one sentence.
Sponsorship are assigned to a specific innovation initiative to help it navigate through an organization’s challenges. Innovators depend on their sponsorship’s guidance and influence to succeed.
Roadblocks contain undesirable features that affect overall performance and the achievement of goals.
Discovery: The process of uncovering novel insights or ideas with potential value in an innovation context.
Discover some of the best design thinking resources from Harvard Business Review, including articles on innovation, case studies, and a must-read book on the topic.
Unlock your creative potential with Mind Mapping, a visual thinking tool that boosts memory and productivity while capturing and developing ideas.
Design strategy is built on assertion. Learn how to create value assertions that guide creative exploration and describe your commitment to customers.
Create and choose the perfect name for your company, product, or service through an innovative naming workshop experience utilizing design thinking.
The innovation that enabled the growth of online marketplaces like eBay and Airbnb was the simple concept of buyer/seller feedback.
Jobs-to-be-Done (JTBD) research combined with design thinking can enhance the front-end customer understanding and the products that come out of it.
Discover the three don'ts of brand building, according to Julie Cottineau, founder of BrandTwist.
Tom Kelley from IDEO explains that design thinking is a mindset that can be applied to any challenge. He discusses the importance of observing and listening to people and encourages creativity by letting people act as though they are already having creative thoughts.
Customer-centricity is important for business success, but many customer experience programs fail to deliver innovative ideas. This article explains some common mistakes in customer research that could set your project up to fail.
Develop a thorough understanding of your customers, of what value proposition you offer them, and how the two parts fit.