Mind mapping is an approach to visually outline information.-written in one sentence.
Adaptation of products and services to individual customer needs. Features of product are modified to meet specific requirements.
High Tech: Products or services at the forefront of technology, often involving sophisticated electronics and advanced engineering.
A reward system is essentially the method by which an organization or institution provides a specific incentive for a desired behavior.
The innovation that enabled the growth of online marketplaces like eBay and Airbnb was the simple concept of buyer/seller feedback.
Tom Kelley from IDEO explains that design thinking is a mindset that can be applied to any challenge. He discusses the importance of observing and listening to people and encourages creativity by letting people act as though they are already having creative thoughts.
Customer-centricity is important for business success, but many customer experience programs fail to deliver innovative ideas. This article explains some common mistakes in customer research that could set your project up to fail.
Unlock your creative potential with Mind Mapping, a visual thinking tool that boosts memory and productivity while capturing and developing ideas.
Design strategy is built on assertion. Learn how to create value assertions that guide creative exploration and describe your commitment to customers.
Discover the three don'ts of brand building, according to Julie Cottineau, founder of BrandTwist.
Create and choose the perfect name for your company, product, or service through an innovative naming workshop experience utilizing design thinking.
Discover some of the best design thinking resources from Harvard Business Review, including articles on innovation, case studies, and a must-read book on the topic.
Jobs-to-be-Done (JTBD) research combined with design thinking can enhance the front-end customer understanding and the products that come out of it.
Develop a thorough understanding of your customers, of what value proposition you offer them, and how the two parts fit.
