End-users are the final consumers who use the product or service in its intended environment.
Role models are people others look to as examples to draw inspiration, to learn new behaviors, and distinguish right from wrong.
Teams with multidisciplinary skills, with everyone having deep knowledge in one area and broader skills to collaborate across the business.
A customer persona is a detailed fictional character that represents a segmented group of customers, enabling businesses to better understand and tailor their offerings to meet their needs.