End-users are the final consumers who use the product or service in its intended environment.
Innovation Theory explores how and why new ideas translate into societal, technological, and business advancements.
Disruptive Innovation changes the way that an industry or a market operates - typically by introducing simplicity, convenience, accessibility, and affordability where previously none existed.
A possibility due to a set of circumstances where new products, services, markets, channels and geographies can be explored.
