Rules of Innovation

A set of constructs that structures the innovation process and governs how to approach challenges and implement new ideas.

More Innovation Glossaries

Digital Innovation

Digital innovation is the use of digital technology to create or improve products, services, processes and business models.

Not-Invented Here Mindset

A phenomenon in which people are biased against externally developed prototypes or ideas.

Value Proposition

Value Proposition

The Value Proposition is the offering to the customer, and the reason they should purchase a product. It is the offering of value that sets a product, service or brand apart from its competitors.

Top Rules of Innovation Resources