Whitepaper: Stimulating and Measuring Open and Cross Innovation

The Science Scout and Cross Innovation Hub from Hamburg collaborated on a discussion regarding the stimulation and measurement of open and cross innovation processes. Innovation cycles are shortening and new solutions through multiple perspectives are needed in today's complex context. Open and Cross innovation processes must have appropriate measurement frameworks that demonstrate the value of non-technical innovation resulting from open-and cross innovation processes. This paper focuses on the perspectives of humanities and the Cultural and Creative Industries (CCIs) in cross and open innovation processes. The CCIs can play an important role in cross innovation processes, co-creating ideas and solutions in the early phases of an innovation process. New measurement frameworks should be implemented to measure and demonstrate the value of non-technical innovation resulting from open-and cross innovation processes, to further foster innovation in this volatile, uncertain, complex and ambiguous world (VUCA).