Process to quickly test hypotheses and ideas by rapid prototyping and piloting. Used to gather customer feedback.
The Theory of Growth suggests that every innovation goes through its own life cycles and stages of growth.
A group activity that involves generating a large number of ideas in a short period of time, often using techniques such as freewriting and lateral thinking.
Digitalization is the integration of digital technologies into everyday workflow to enhance processes, culture, and customer experiences.
Experimentation is key to successful innovation. By testing assumptions and gathering data, companies can make evidence-based decisions to avoid product failures.
