Process to quickly test hypotheses and ideas by rapid prototyping and piloting. Used to gather customer feedback.
The process of a system or research that is adopted in a particular field.
Innovation that focuses on the problems of the customers, and seeks to solve them in a way that brings the most value to said customers.
Optimization of processes to reach a set goal or standard.
Experimentation is key to successful innovation. By testing assumptions and gathering data, companies can make evidence-based decisions to avoid product failures.
