Process to quickly test hypotheses and ideas by rapid prototyping and piloting. Used to gather customer feedback.
Output metrics are used to track the performance and success of an innovation strategy after implementation. (e.g., product fit, ROI)
Convergent Thinking: A process of finding a single, practical solution to a problem by focusing on logical reasoning and known information.
In innovation a storyboard means a visualization of the experience of a customer during service delivery or product usage.
Experimentation is key to successful innovation. By testing assumptions and gathering data, companies can make evidence-based decisions to avoid product failures.
