What does it mean to be innovative and why does it matter?

Innovation is all about changing a business or industry for the better, always focused on growth. On an individual level, innovation is all about remaining aware, looking for opportunities everywhere, sharing good ideas, and practicing creative brainstorming. On a company level, innovative companies tend to have a distinct set of goals that they plan to improve upon, provide communication hubs, encourage trendsetting, and redefine their industries. Adopting these changes is what makes the next big game-changer possible!