The increase in a company's sales is commonly referred to as revenue growth.
Self-disruption is the process of a company recalibrating its strengths through the identification and capitalization of emergent opportunities, thus disrupting its own operational paradigms and product portfolios.
Process to quickly test hypotheses and ideas by rapid prototyping and piloting. Used to gather customer feedback.
Subject matter experts are the go-to people for particular topics, who provide specific insights and collaborate for better innovation results.