The increase in a company's sales is commonly referred to as revenue growth.
Three horizon framework comprises the three types of innovation: the core business over the short term, emerging opportunities, and potentially disruptive ideas.
A technology or infrastructure that enables innovation by providing a common platform for collaboration and development.
Red Ocean Strategy is a business approach focused on competing in an existing market by trying to outperform the competition. It is innovation in the same space as competitors, in the competitive red ocean full of sharks.
