A measurement of future performance; forecast trends within an economy, industry, or a company.
A technique used by design thinkers to quickly test innovative ideas.documentation suggestions@author-based
Emerging needs are new customer or market demands that arise due to technological advancements, societal shifts, or cultural changes.
Discover and capture the needs of your customers through various feedback and data collection methods.
To effectively execute innovation and develop successful products, companies must conceptualize the product, engineer/architect it, enable user interaction, and design the customer experience. The Outcome-Driven Innovation process enables companies to use Jobs-to-be-Done Theory to conceptualize products that meet customer needs.
Startups have a special relationship with innovation, but it is a risky business. Here are some innovation tips for startups including research, evaluation, pitching, establishing a culture of innovation, scheduling time for innovation, and embracing technology.
Overcoming creative blocks can be frustrating and time-consuming. Woody Bendle suggests using a creative thinking exercise called "What Would Scooby Do?" to break through the creative funk with fun and innovative ideas.
