Customer Journey Mapping Training | InnovationTraining.org

Customer journey mapping can improve business practices by mapping out the customer experience from initial contact to purchase decision and beyond. Research is key to creating an informed and practice customer journey map, using sources such as social media, website analytics, surveys, and focus groups. Collaboration across different areas of the organization will ensure all ideas and solutions are heard, while mapping out customer experience across different touchpoints allows for better insights and organizational improvements. Visuals help communicate the data and connect different areas of the business and customer pain points. Check out online resources, articles, and videos for further training.