Diffusion of Innovation

Diffusion of Innovation is the process by which a new idea, product, or practice spreads within a society or from one society to another.

More Innovation Glossaries

Fragmentation

Fragmentation: The process of a market or industry splitting into smaller segments, often leading to increased specialization.

Partnerships

The act of carrying on a commercial project with partners

Innovation Portfolio

An innovation portfolio is a structured collection of projects and initiatives that an organization pursues to drive innovation.

Top Diffusion of Innovation Resources

The law of diffusion of innovation

The Law of Diffusion of Innovation is crucial for any company bringing new ideas to market, as it outlines the five different types of people in a market based on their willingness to try new products.

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Diffusion and adoption - what we can learn from Everett M. Rogers

This article explores the importance of diffusion and adoption theories in innovation management, using Everett M. Rogers' work as a major source. It highlights the value of understanding theories for successful innovation and adoption.

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Innovate to Motivate

Understanding consumer behavior starts with understanding motivation. Feature Benefit Laddering can help show consumers how your products connect to what they want.

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Exploring Diffusion and Adoption for Innovation – Part 1

Diffusion and adoption theories suggest that the future of innovation lies in people and product differences. Understanding the theories can improve adoption rates, and commercialization stages have to be focused on.

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Diffusion of Innovations

Diffusion of Innovations

Professor Rogers explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky.

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