Crowdsourcing: Bolstering Your Company's Survival Kit

Companies that rely solely on their leaders for innovation and adaptation run the risk of falling behind in today's fast-changing business environment. Crowdsourcing allows for an increase in brain power and innovation, giving companies a competitive advantage. Successful companies like Campbell Soup Company and Li & Fung have leveraged the power of employee ideas to drive significant impact on their bottom line. Crowdsourcing also has a positive impact on building a culture of innovation, ultimately leading to employee retention and business growth.