Birth of a Product Company

A successful business requires more than just a great product idea; it demands careful planning, market research, and capital raising. In this article, a stylist-turned-entrepreneur cautions against falling in love with your product and overlooking important business aspects like market analysis, product costs, and scalability. To turn your product concept into a viable business, it’s important to test market your prototypes, create a thorough business plan, and raise the necessary capital before embarking on a grand adventure.