Incremental Innovation - In Praise of 3 Creative Examples

Innovation doesn't always have to be about creating the next big thing. In fact, small incremental innovations can make a big difference in our daily lives. For example, a soap holder with bumps on the bottom keeps the bar of soap out of water, making it last longer and more pleasant to use. Another example is a hotel that increased the counter space in the bathroom by making the toilet tank lid flat with a small lip around the edge. Lastly, a hardware store solved the problem of getting the gas/oil blend right when mowing the lawn. Their container for two-cycle oil allows users to easily pour the exact amount in the gas can, reducing waste and saving money. These small innovations may seem insignificant, but they can make a big impact on customer satisfaction and loyalty.