Potential customers are those who have a need and can and will pay for a product or service.
Crowdsourcing is the practice of obtaining ideas, services, or content for a common goal by enlisting contributions from a large group of people, typically via an online platform.
A funnel represents the journey potential customers go through, from first contact to final purchase, narrowing at each conversion phase.
Societal innovation is the process of developing and deploying new approaches and solutions to societal challenges.
In his award winning book, Beyond the Obvious, McKinney dispels the myth that you have to be born with the gift of creativity and innovation.