Potential customers are those who have a need and can and will pay for a product or service.
Design Process: a structured framework for creating solutions, involving research, ideation, prototyping, testing, and refinement.
The specific problem that motivates the search for a new solution.
Creative Process: A sequence of thought and action to generate novel and valuable ideas or solutions.
In his award winning book, Beyond the Obvious, McKinney dispels the myth that you have to be born with the gift of creativity and innovation.
