Potential customers are those who have a need and can and will pay for a product or service.
Expansion: A strategic growth phase where businesses scale operations, enter new markets, or diversify product lines for increased reach.
Adaptation of products and services to individual customer needs. Features of product are modified to meet specific requirements.
The act of transforming industry sectors through Businesses practices and technology innovation.
In his award winning book, Beyond the Obvious, McKinney dispels the myth that you have to be born with the gift of creativity and innovation.
