Potential customers are those who have a need and can and will pay for a product or service.
Key performance indicators are measurable values that indicate how efficiently an organization is achieving its key business objectives
Finding new opportunities in new markets that can be turned into innovations for the company.
A method used to solve problems by focusing on the cause of a problem rather than the problem statement.
In his award winning book, Beyond the Obvious, McKinney dispels the myth that you have to be born with the gift of creativity and innovation.
