Potential customers are those who have a need and can and will pay for a product or service.
Incremental Innovation is a process of improving existing products, services or processes through small, constant changes over time.
Cultural barriers are societal norms and values that hinder the adoption of new ideas or practices in an organization.
The desire for sameness, and resistance to change.
In his award winning book, Beyond the Obvious, McKinney dispels the myth that you have to be born with the gift of creativity and innovation.