Potential customers are those who have a need and can and will pay for a product or service.
Simplification reduces the number and diversity of products or services, functionalities, features to make it less complex and cheaper.
Gathering: The act of collecting information or individuals to spark ideas and foster collaborative innovation.
Exchange: A process where parties trade goods, services, or ideas, fostering innovation and value creation in business ecosystems.
In his award winning book, Beyond the Obvious, McKinney dispels the myth that you have to be born with the gift of creativity and innovation.
