Potential customers are those who have a need and can and will pay for a product or service.
Internal Innovation: Internal development of novel ideas, processes, or products to enhance a company's operations and market position.
Green Innovation is a form of social innovation that focuses on reducing environmental impacts and maximize sustainability. This can include the development of new technologies, processes, products, services or business models that have a positive environmental impact.
Digitalization is the integration of digital technologies into everyday workflow to enhance processes, culture, and customer experiences.
In his award winning book, Beyond the Obvious, McKinney dispels the myth that you have to be born with the gift of creativity and innovation.
