Potential customers are those who have a need and can and will pay for a product or service.
Protection against unauthorized access, misuse, or hacking of information housed in digital systems, via software or physical means.
Silos are known to prevent employees from knowing what the others are working on, and in avoiding unnecessary duplication of work.
Creative concepts, products or practices that have not been adopted before and that are intended to be useful.
In his award winning book, Beyond the Obvious, McKinney dispels the myth that you have to be born with the gift of creativity and innovation.