Potential customers are those who have a need and can and will pay for a product or service.
A corporate startup is a venture initiated by a major company to innovate, disrupt, or explore new markets emulating a nimble startup's agility.
A napkin sketch is the simple drawing of one single idea, explaining what the idea is about without going into details how it works.
The Innovation Value Chain is a model outlining the sequential steps from idea generation to diffusion, driving value through innovation.
In his award winning book, Beyond the Obvious, McKinney dispels the myth that you have to be born with the gift of creativity and innovation.
