Potential customers are those who have a need and can and will pay for a product or service.
Remote innovation is a way of developing new products, services, and processes in a virtual setting without needing to be physically in the same location.
Collaboration tools are digital platforms that facilitate teamwork and co-creation among professionals across locations and devices.
Innovation failure: When an attempt to create value through novelty does not meet desired outcomes, lacking adoption or commercial success.
In his award winning book, Beyond the Obvious, McKinney dispels the myth that you have to be born with the gift of creativity and innovation.
