Potential customers are those who have a need and can and will pay for a product or service.
An Innovation Budget is allocated funds for exploring new ideas, products, or processes within a company to drive growth and efficiency.
Innovation Resources are the assets, talent, and capital designated for developing novel value-creating solutions.
Disruptive Technologies are inventions that radically alter industries by displacing established solutions or business models.
In his award winning book, Beyond the Obvious, McKinney dispels the myth that you have to be born with the gift of creativity and innovation.
