Potential customers are those who have a need and can and will pay for a product or service.
The House of Quality is a brainstorming framework that links customer needs to product features.
A term used to describe a company's ability to make a profit over a certain period of time.
An innovation approach to address challenges by boldly pursuing radical new ideas and strategies to transform the status quo.
In his award winning book, Beyond the Obvious, McKinney dispels the myth that you have to be born with the gift of creativity and innovation.
