Equity: Ownership interest in a business, signifying a claim on assets and earnings.
Idea Development: An iterative process to refine, test, and enhance an idea's viability, feasibility, and desirability for market success.
An Idea Process is a systematic approach to generating, developing, and evaluating ideas for innovation within an organization.
Potential customers are those who have a need and can and will pay for a product or service.
