Equity: Ownership interest in a business, signifying a claim on assets and earnings.
Innovation Purpose is the 'why' driving change, framing the value and intent behind novel solutions to meet goals and solve challenges.
The term “Viability” in the world of innovation, business or product development, refers to the profitability or ROI of an offering.
The process of iteratively testing and refining a product or service by engaging with potential customers - to ensure that the product meets customer needs and wants.