This innovation guide outlines the 8 key pillars of innovation for businesses to implement a successful innovation strategy. Millennials' expectations and beliefs about business are changing and companies need to adapt to retain the best talent.
The author discusses his affinity for the color orange and how it became a pivotal part of his brand.
To retain customers, it's important to understand the four types of purchasing styles: Brand Laziness, Brand Loyalty, Variety Seekers, and Problem Solvers.
