Innovation Diffusion Basics

Innovation Diffusion Basics

To successfully bring an innovation to market, it is important to understand the basics of how new ideas are adopted. Implementation science, dissemination research, and diffusion of innovations all describe the study of how new ideas are integrated into practice. The adoption process includes five stages: knowledge, persuasion/intention, decision, implementation/action, and confirmation/validation. Innovators, early adopters, early majority, late majority, and laggards make up the five customer segments, each with varying degrees of risk tolerance and opinion leadership. Understanding these stages and segments can help innovators determine how to bring their ideas to market and ensure successful adoption.

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More Innovation Resources:

5 Time-Consuming Innovation Tasks You Can Easily Eliminate

Automating innovation processes can accelerate and scale innovation, giving teams time to focus on what matters most. Here are 5 time-consuming tasks that can be automated using software.

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10 Benefits of Lean

Lean methodologies have proven to be successful for 92% of teams, according to a Lean Business Survey. Respondents cited benefits such as increased efficiency and productivity among the top 10 advantages of implementing Lean.

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A small wins innovation case study

Qantas and UNICEF's "Change for Good" program has raised $28 million dollars by encouraging passengers to donate spare change. The program is a great example of small wins innovation.

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