Customer Persona

A customer persona is a fictional representation of a business’s ideal customer, based on data and research, to guide product development.

More Innovation Glossaries

Change Resistance

Change resistance: The pushback or reluctance to adapt to new processes, technologies, or ideas within an organization.

Innovation Management Process

Innovation Management Process

Innovation management process is the system of tools and techniques used to foster creativity and convert ideas into successful products, services or processes.

Creative Process

Creative Process: A sequence of thought and action to generate novel and valuable ideas or solutions.

Top Customer Persona Resources

Customer Persona

Customer Persona

Understand a specific target group by designing a customer persona profile in order to address their needs appropriately.

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Persona

Persona

A persona is a crucial tool that designers use in order to stay grounded and empathize with users when designing products and services

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