What is Customer Persona?

Customer Persona

A customer persona is a fictional representation of a business’s ideal customer, based on data and research, to guide product development.

De-risking: Reducing uncertainty and potential negative impacts on an innovation or project to increase its chances of success.

Acting in anticipation of future problems, needs, or changes.

Innovation investment is the allocation of resources to develop new products, processes, or services enhancing competitive advantage.

Understand a specific target group by designing a customer persona profile in order to address their needs appropriately.

A persona is a crucial tool that designers use in order to stay grounded and empathize with users when designing products and services