Ideas as Killer Social Objects for Enterprise 2.0

Social objects are objects that connect people with shared interests and are the core of any social software. Turning activities into social objects that engage people and deliver results is a challenge. Ideas are crucial to promotion, collaboration, and workflow in Enterprise 2.0 initiatives. Ideas are tailor-made for collaboration, offer various ways to engage with them, and are rich in handles for engagement. Additionally, they are great for analytics and can go through a workflow that integrates the chaotic front end of innovation with the discipline of an evaluation process.