Forecasting is the process of predicting future trends, demand, or events using historical data and analysis.
Futuring is the practice of envisioning and planning for potential futures, often through a systematic process that includes analysis, exploration, and forecasting.
Insights, information, or input from product or service users about their experiences, good or bad.
Customer Segmentation is the process of dividing buyers into distinct groups based on common characteristics to target them effectively.
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