Funnel

A funnel represents the journey potential customers go through, from first contact to final purchase, narrowing at each conversion phase.

More Innovation Glossaries

R&D Spending

R&D Spending is the amount of money a company spends on research and development in a given period to innovate new products.

Absorptive Capacity

Absorptive Capacity is a firm's ability to recognize, assimilate, and apply external knowledge for competitive advantage.

The Six I's of Innovation

The six aspects that drive innovation culture and sustainable business excellence within an organization: Ideation, Insight, Inclusion, Inspiration, Implementation, Impact.

Top Funnel Resources