Funnel

A funnel represents the journey potential customers go through, from first contact to final purchase, narrowing at each conversion phase.

More Innovation Glossaries

T-shaped Teams

Teams with multidisciplinary skills, with everyone having deep knowledge in one area and broader skills to collaborate across the business.

North Star Metric

A company's North Star Metric is its key measure of success and drives strategic decision-making.

Shark Tank Challenge

A contest where teams present their ideas to a panel of judges to win support for their ideas or inspire change within the company.

Top Funnel Resources