How To Measure Event ROI (Return On Innovation)

How To Measure Event ROI (Return On Innovation)

While evaluating the success of an experiential brand event or marketing campaign, it's important to measure ROI (return on investment) and ROI (return on innovation) as well. Brands should determine how well audience experience leads to active engagement across all touchpoints, memorability, and brand perception. A comprehensive evaluation should factor in both types of ROI into the equation. The best ROI strategy reflects both the return on investment and the return on innovation.

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