Agile Marketing

Agile Marketing: A flexible, data-driven approach prioritizing rapid iterations and customer feedback to optimize marketing strategies.

More Innovation Glossaries

Sense Making

Sensemaking is the process of working to understand the deeper complexities of the world to see what is 'true' for a person.

Prioritization

The resolving of questions of central importance for a company that aligns with its strategy, market and needs.

Geoffrey Moore

Geoffrey Moore: An author and consultant renowned for his work on the technology adoption life cycle and the chasm theory in marketing.

Top Agile Marketing Resources

Leadership Skills - 8 Ways to Fake It Until You Make It

Learn how to fake it until you make it in a new leadership role with these 8 tips.

Reigniting Innovation and Creativity

With technological advancements, people are not producing more content in terms of art, music or writing, so the author examines the reasons why.

Making Big Ideas Happen - Strategic Connections at #BigIdeas12

The Big Ideas in Higher Education Conference features presentations on social networking, disruption, innovation, and strategic connections, with links to articles on creativity and strategic thinking.

Measuring Batch Size, WIP, and Throughput

This blog post presents three metrics to measure and track with your team: batch size, work in progress (WIP), and throughput.

Moving from a Ticket System to Agile Marketing Methods

Agile marketing can enhance project management and communication in the fast-paced business environment, as discussed in an interview with Ryan Doherty, Planview Marketing Director.

Why Many Mid-Career Marketers Are Dinosaurs and Not Great Social Media Strategists

Mid-career marketers need to adapt to the disappearance of traditional marketing roles in social media strategy to remain relevant and in-demand in the industry.

Why Marketers Are Key Players in the Business Innovation Game

Marketers play a crucial role in business innovation, as they have the ability to connect with consumers, understand what they desire and create the buzz around new products and services.

Your Guide to Agile Retrospective Meetings

Retrospective meetings help teams in the Agile model to analyze their progress, identify what is working and what is not, and generate ideas to improve their workflow. Digital platforms like Stormboard provide ready-made templates and customization options that streamline the process further.

How One Strategic Thinking Question Will Make You a Better Marketer

A single strategic thinking question can make you a better marketer by forcing you to consider metrics, ROI, and integrated marketing.

Great Leaders - 12 Ways Great Leaders Turn into Bad Leaders

Great leaders can also turn into bad leaders; here are twelve ways it happens.

How Agile Teams Can Master the Art of Saying NO

Agile marketing teams need to say "no" to prioritize work and prevent chaos. Here are some tips for how to do it.

Exploring the Power of Pause with Leadership Thought-Leader & Korn Ferry Senior Partner Kevin Cashman

Explore the Power of the Pause Principle with Korn Ferry Senior Partner Kevin Cashman as he shares insights on qualities of a great leader.

The Importance of B2B Marketers and Their Impact on the Company

The Importance of B2B Marketers and Their Impact on the Company

B2B companies need to prioritize their marketing department and strategies to achieve business growth.

The Google+ User Experience - 3 Parables from the Gospel According to Google

The Google+ User Experience - 3 Parables from the Gospel According to Google

This article compares the first days of the Google Plus user experience to a Midwestern snowstorm and a party with popular kids.

The Keys to Leading Innovation, with Greg Brandeau

The Keys to Leading Innovation, with Greg Brandeau

Greg Brandeau, former COO of Maker Media, discusses the keys to leading innovation in this episode of The Innovation Engine podcast.

Six tools to improve your creativity during an innovation process

Six tools to improve your creativity during an innovation process

The majority of the most successful innovation methodologies give creativity a strong role. Check out 6 tools that can help you.

Remote Design Sprint template

Remote Design Sprint template

Accelerate innovation by running a Design Sprint with a distributed team.