A good, service, or idea that is perceived by some potential customers as new.
A product that is new to you + a market that is new to you/ your company.
Occupational hazards and liabilities can be particularly perilous, even when they are not specifically identified or foreseeable.
Framing is the process of shaping perceptions and decisions by presenting information in a particular way to influence innovation.
Learn how to tap into the potential of multi-brand customers and increase your sales growth by creating new products, providing new features, boosting performance, or offering new services.
James Patterson proposes a potential solution to declining book readership: shorter books, or "bookshots," of 150 pages or less.
Progressive Protein has developed a new liquid collagen-based protein product. A basketball coach tried it and found it easy to digest, tastier than other recovery drinks, and a good option for people with allergies.