A good, service, or idea that is perceived by some potential customers as new.
The elements of an organization that drive the way people behave and lead how they make decisions.
Qualitative research is used to find non-numerical data. It thereby focuses for example on people's experiences, behaviours or interactions.
A leading authority on competitive strategy. Developed a range of economic theories, including the five forces framework.
Learn how to tap into the potential of multi-brand customers and increase your sales growth by creating new products, providing new features, boosting performance, or offering new services.
James Patterson proposes a potential solution to declining book readership: shorter books, or "bookshots," of 150 pages or less.
Progressive Protein has developed a new liquid collagen-based protein product. A basketball coach tried it and found it easy to digest, tastier than other recovery drinks, and a good option for people with allergies.
