Your Market is Bigger Than Your Product

Your Market is Bigger Than Your Product

Many companies define their market around their product or technology, but this can be a tragic mistake for long-term growth and innovation. Defining your market this way narrows your focus, limits your prospects, and makes you vulnerable to disruption. Instead, define your market around the customer's Job-to-be-Done. Focusing on the underlying reason your customer uses your product allows you to play in a bigger market, build a disruption-proof advantage, reduce organizational complexity, and improve the customer experience. Defining your market around the customer's job-to-be-done provides a stable focal point for value creation, broadens your opportunities, and reduces the risk of disruption.

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A Compelling Value Proposition: The Missing Tool in Your Lean Startup Kit

Lean Startup practices can help corporations innovate and grow, but applying the Build-Measure-Learn principles can be challenging. Innovators should focus on a Compelling Value Proposition (CVP) to get management buy-in and answer questions about feasibility, competitiveness, and profitability.

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A Business Model Canvas Set to Explode

The Business Model Canvas (BMC) is about to hit mainstream adoption due to the convergence of macro and micro trends, plug-ins, and a growing community of BMC enthusiasts. Innovating new business models is now more crucial than ever as the shelf life of current models is shortening.

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How Innovation Equals Diversity: the Science and Promise of an Inclusive Workplace

Diversity is not just a buzzword in business, it is the key to achieving true innovation. Evidence shows that diverse perspectives lead to creative problem solving and increased profits.

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