A Sprint is a time-boxed period (4-6 weeks) during which an corporate innovation team works to achieve the set goals.
A customer persona is a fictional representation of a business’s ideal customer, based on data and research, to guide product development.
Innovation Ambition refers to an organization's aspirational goal to advance and implement pioneering ideas that drive transformation.
The jobs-to-be-done theory is an approach to truly understand and cater towards customer needs.
