Future Trends: Predicted developments guiding tomorrow's business, technology, and societal advancements.
The process of iteratively testing and refining a product or service by engaging with potential customers - to ensure that the product meets customer needs and wants.
Immersion: Deep mental involvement in a task or environment, enhancing focus and creativity.
A systematic review of an organization's innovation processes, capabilities, and outcomes, often with the aim of identifying areas for improvement.