Quantitative Research

Quantitative research focuses on numerical data and often tries to find patterns and relationships in big sets of data.

Quantitative research focuses on numerical data and often tries to find patterns and relationships in big sets of data. Statistics is thus used as a way to make sense of quantitative data and tries to find generalizable insights. The goal is thereby often to create a study that can be replicated thanks to its reliability. Quantitative research can be important for innovation purposes to, for example, understand the viability of a new product or service in a broader market.

More Innovation Glossaries

Thought Leadership

Thought leadership is the most innovative thinking that shapes the future and moves markets. Leaders build authority and connections by sharing that thought leadership.

Pilot Program

Short-term, low-cost, low-risk test of an idea to prove its value. Used in business innovation and software development.

Experiential Learning

Experiential Learning is hands-on skill acquisition through reflection on doing.

Top Quantitative Research Resources