Innovation Tautogram: A novel tool that is simple and powerful

The innovation tautogram technique involves selecting a letter and creating a list of words related to a product or process. These words can include nouns, verbs, adjectives, and more, and can be used to explain existing or desired features, functions, attributes, or issues. By mining the vocabulary database in a random way, innovators can better understand gaps and find new ways to bridge them. Instead of thinking rationally and being confined by mental silos, innovators who use this technique can break the continuity and think creatively. Examples of using the technique with different letters and products show how it can lead to many opportunities to innovate. This technique, named the innovation tautogram, can be used as an individual or group exercise and is universally applicable in any language.