User Journey Map

A user journey map, also called customer journey map, is a visualization of a user's interactions with a company.

A user journey map, also called customer journey map, is a visualization of a user's interactions with a company. It thereby shows the different touchpoints between a company and a user and in which order the customer interacts with them. The whole relationship between the user and the organization is thus visualized across channels. In order to innovate it is key to understand the importance of different touchpoints to serve customer needs.

More Innovation Glossaries

Value Chain

The sequence of activities and processes that add value to the goods and services in a company.

Corporate Immune System

Corporate Immune System: Organizational resistance to changes and innovative ideas, often preserving the status quo.

Open Innovation

Open Innovation is an approach to innovation which sources outside knowledge and resources from outside of the organization in order to find new solutions.

Top User Journey Map Resources

Introduction to Design Thinking Methodology

Learn about the five-stage process of Design Thinking Methodology that teams use to solve complex problems by empathizing, defining, ideating, prototyping, and testing.

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Persona

Persona

A persona is a crucial tool that designers use in order to stay grounded and empathize with users when designing products and services

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