User Journey Map

A user journey map, also called customer journey map, is a visualization of a user's interactions with a company.

A user journey map, also called customer journey map, is a visualization of a user's interactions with a company. It thereby shows the different touchpoints between a company and a user and in which order the customer interacts with them. The whole relationship between the user and the organization is thus visualized across channels. In order to innovate it is key to understand the importance of different touchpoints to serve customer needs.

More Innovation Glossaries

Innovation Process

The innovation process is a series of steps for translating ideas into marketable products, services, or methods that drive value creation.

Risk Aversion

Risk aversion is a situation where an individual has a natural preference for certainty over uncertainty.

KPIs

Key performance indicators are measurable values that indicate how efficiently an organization is achieving its key business objectives

Top User Journey Map Resources

Introduction to Design Thinking Methodology

Learn about the five-stage process of Design Thinking Methodology that teams use to solve complex problems by empathizing, defining, ideating, prototyping, and testing.

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Persona

Persona

A persona is a crucial tool that designers use in order to stay grounded and empathize with users when designing products and services

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