How Technology is Changing the Promotional Landscape

Advancements in technology has changed how promotions are being done today. With increasing competition, promotions have become more creative, personalized and time-bound. Social media platforms are used to reach global audiences with seamless PR efforts. Influencer marketing is becoming more efficient as audiences trust a person endorsing the product. Mixing traditional and digital strategies has become important for wholesome promotions. Chatbots are leveraged by companies to provide exceptional customer service 24/7. The promotional landscape will continue to change with technology's advancements.