How Technology is Changing the Promotional Landscape

How Technology is Changing the Promotional Landscape

Advancements in technology has changed how promotions are being done today. With increasing competition, promotions have become more creative, personalized and time-bound. Social media platforms are used to reach global audiences with seamless PR efforts. Influencer marketing is becoming more efficient as audiences trust a person endorsing the product. Mixing traditional and digital strategies has become important for wholesome promotions. Chatbots are leveraged by companies to provide exceptional customer service 24/7. The promotional landscape will continue to change with technology's advancements.

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