‘Why’ Are You Innovating?

Why does your company exist? This is the question every business leader should be able to answer with absolute clarity. Without a clear why, employees and customers cannot align their values and beliefs, resulting in a lack of innovation. Simon Sinek's book, Start With Why, explains that a business must have a clear purpose that binds both customers and employees, creating loyalty, trust, and commitment. Innovation cannot be commanded but must be supported by leaders who create an environment where great ideas can happen, and who trust that the people they select for the task will get the job done.