Needs Assessment

Needs assessment is an exploration and documentation of the organization's current state and anticipated future requirements.

More Innovation Glossaries

Partnerships

The act of carrying on a commercial project with partners

Innovative Companies

Innovative companies consistently integrate novel ideas and technologies to create market-leading products or services.

Corporate Culture

Corporate culture is a company's shared values, beliefs, and behaviors that shape its workplace ethos and influence decision-making.

Top Needs Assessment Resources

How to Adjust Your Creativity Lens

The Closed World principle is a key aspect of the SIT Method, where the boundaries around a problem's imaginary space are set to increase creativity.

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Quantify Your Customer’s Unmet Needs

Quantifying customer needs is key to turning innovation from art to science. The Opportunity Algorithm is a formula used to prioritize unmet customer needs by quantifying desired outcomes.

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Your customers will tell you what they want

Customers are providing unfiltered commentary on products through social media, but many innovation teams are not engaging with these insights.

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How Product Managers Create Great Customer Experiences with Better Products [podcast]

Product managers need to focus on customer perception for great customer experience.

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Overton Window: How extreme ideas become mainstream

The Overton Window explains how extreme ideas become mainstream by describing a range of what society will accept, from policy to radical and unthinkable ideas.

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Creating Cool Product Names for a New Product Idea - 8 Creative Thinking Questions

Creating Cool Product Names for a New Product Idea - 8 Creative Thinking Questions

Learn how to create cool and creative names for new products using these eight creative thinking questions.

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Customer Needs Research Methods

Customer Needs Research Methods

Observational research is not the best approach to capture customer needs. Needs should be defined based on desired outcomes, not solutions.

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Innovators: What’s Killing your Creativity?

Innovators: What’s Killing your Creativity?

Constant busyness can diminish our ability to think creatively, causing a significant impact on creativity. We need to engineer scarcity in our communication and activity, so we have time to allow our minds to wander.

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Competing Against Luck: The Story of Innovation and Customer Choice

Competing Against Luck: The Story of Innovation and Customer Choice

How do companies know how to grow? How can they create products that they are sure customers want to buy?

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Seeing Around Corners: How to Spot Inflection Points

Seeing Around Corners: How to Spot Inflection Points

The first prescriptive, innovative guide to seeing inflection points before they happen—and how to harness these disruptive influences to give your company a strategic advantage.

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