Needs Assessment

Needs assessment is an exploration and documentation of the organization's current state and anticipated future requirements.

More Innovation Glossaries

Measuring Innovation

Measuring Innovation aims to find benchmarks and evaluate the performance and effectiveness of innovation initiatives within an organization.

Innovation Tools

Innovation tools are methods and resources designed to foster creativity and facilitate the generation and implementation of new ideas.

Steering Committee

A group of senior stakeholders responsible for the oversight and governance of the innovation project.

Top Needs Assessment Resources

How to Adjust Your Creativity Lens

The Closed World principle is a key aspect of the SIT Method, where the boundaries around a problem's imaginary space are set to increase creativity.

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Quantify Your Customer’s Unmet Needs

Quantifying customer needs is key to turning innovation from art to science. The Opportunity Algorithm is a formula used to prioritize unmet customer needs by quantifying desired outcomes.

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Your customers will tell you what they want

Customers are providing unfiltered commentary on products through social media, but many innovation teams are not engaging with these insights.

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How Product Managers Create Great Customer Experiences with Better Products [podcast]

Product managers need to focus on customer perception for great customer experience.

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Overton Window: How extreme ideas become mainstream

The Overton Window explains how extreme ideas become mainstream by describing a range of what society will accept, from policy to radical and unthinkable ideas.

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Creating Cool Product Names for a New Product Idea - 8 Creative Thinking Questions

Creating Cool Product Names for a New Product Idea - 8 Creative Thinking Questions

Learn how to create cool and creative names for new products using these eight creative thinking questions.

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Customer Needs Research Methods

Customer Needs Research Methods

Observational research is not the best approach to capture customer needs. Needs should be defined based on desired outcomes, not solutions.

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Innovators: What’s Killing your Creativity?

Innovators: What’s Killing your Creativity?

Constant busyness can diminish our ability to think creatively, causing a significant impact on creativity. We need to engineer scarcity in our communication and activity, so we have time to allow our minds to wander.

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Competing Against Luck: The Story of Innovation and Customer Choice

Competing Against Luck: The Story of Innovation and Customer Choice

How do companies know how to grow? How can they create products that they are sure customers want to buy?

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Seeing Around Corners: How to Spot Inflection Points

Seeing Around Corners: How to Spot Inflection Points

The first prescriptive, innovative guide to seeing inflection points before they happen—and how to harness these disruptive influences to give your company a strategic advantage.

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