The Five Stages of Innovation: Ideation, Screening, Experimenting, Commercializing, and Scaling.
The process of iteratively testing and refining a product or service by engaging with potential customers - to ensure that the product meets customer needs and wants.
Constructive feedback is actionable, specific advice aimed at helping improve performance or outcomes in a positive manner.
End-users are the final consumers who use the product or service in its intended environment.
Learn how to make idea sourcing sustainable with a sound process. Pam Didner explains how Dell and Starbucks keep cultivating innovative ideas for the long-term.