The Five Stages of Innovation: Ideation, Screening, Experimenting, Commercializing, and Scaling.
Ideation: The creative process of generating, developing, and communicating new ideas.
Businesses use segmentation to understand potential customers and business operations. It’s the process of dividing potential customers into distinct groups, rather than treating...
A corporate startup is a venture initiated by a major company to innovate, disrupt, or explore new markets emulating a nimble startup's agility.
Learn how to make idea sourcing sustainable with a sound process. Pam Didner explains how Dell and Starbucks keep cultivating innovative ideas for the long-term.