Early Adopters

Early Adopters are the second group, after Innovators, to use new products, influencing its market acceptance and further diffusion.

More Innovation Glossaries

Marketplace

A marketplace is an e-commerce site where products or services from multiple parties are aggregated and sold to consumers.

Organizational Structure

The framework around which an organization is designated, with reporting relationships, roles, responsibilities, and authority.

Opportunity Identification

Opportunity Identification is about finding a problem in the market that needs a solution in the form of a product or service.

Top Early Adopters Resources

Exploring Diffusion and Adoption for Innovation – Part 1

Diffusion and adoption theories suggest that the future of innovation lies in people and product differences. Understanding the theories can improve adoption rates, and commercialization stages have to be focused on.

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